Sunday , 17 December 2017

Strategy & Communication

We develop and execute, with you, your internal or external communication strategies.

We also assure public and media relations for your major events: new project and partnership launches, new publications, advocacy campaigns…

For all of these events we guarantee you a strong and substantial media presence (TV, Radio, Printed press, online) in both the specialty and general press, nationally and internationally.

In terms of Political Strategy, for the needs of their electoral strategy, competing politicians and political parties often adopt one or two of the following attitudes:

– They may choose to work without the input of independent experts and rely only on themselves. This is laudable, but can prove insufficient (absence of expertise in certain essential parameters such as the media).
– Or they call for expertise, essentially coming from the West (Europe/America). This is also interesting, but can prove fruitless (lack of knowledge of the local context).

Because we combine scientific expertise (education from the best universities) and a mastering of the local environment (socio-political and economic contexts of our countries), we offer you optimized chances of success in your project with a team of local and international experts.

Primum Africa Consulting (PAC) will work with you in the following domains:

  • Electoral campaigns
  • Strategic brainstorming and Recommendations
  • Speech writing and Media training
  • Branding and Image building
  • Press files (communiqués and media relations)
  • Press conferences, breakfast meetings, meet the press
  • Estimates of press benefits
  • Political polls…